Pepsi- UEFA

 Category: Co Creative Lead/ Producer

The main objective for this project was to build awareness and celebrate Pepsi’s sponsorship of the UCL. Pepsi’s longstanding UCL partnership presents our audience with an occasion for excitement and joy, capturing the energy of both the product and tournament.
Applying previous campaign learnings, this direction will seek to embody the joy delivered by Pepsi’s UCL partnership, reimagining hero TVC’s to resonate across social platforms by exploring bold and dynamic approaches.
Three asset groups - TVC Recuts, Player + Product Focus & Player Reaction Gifs - will provide a wealth of creative variety, enabling Pepsi to align with and amplify fans social conversations surrounding the UCL.
Emphasising the emotion stimulated by the game - focusing on the energy and excitement reflected in the hero brand film, creative will explore all featured talent (Messi, Pogba, Ronaldinho & Bronze) and provide versioning coverage for every priority Pepsi SKU (Blue, Black & Max).

PLACEMENT

— FB/IG Stories: full screen placement; an opportunity to immerse the viewer in all things Pepsi

— FB/IG Feed: Competitive & fast scrolling, requiring dynamic creative to grab viewer attention

— YT Bumpers: 6-sec forced view, providing time to land one key message or value proposition