Objective

To create a socially-led, digital first content solution that positions Singapore Airlines as an enabler to travel across the globe, wherever one may wish to travel.
To showcase Singapore Airlines as a global company dedicated to providing air transport services of the highest quality.

KPI's

Main objective is driving users through to the Singapore Airline site and booking flights.
Strengthen public goodwill and preference towards SIA by enhancing brand relevance for Singaporeans and local residents

Content

Up to 40 pieces of content - mix of articles and video 

Oversight & Coordination

I designed across and collaborated with a PM and a content strategist to translate product features for each platform context.

Design Execution & Validation

I designed only on iOS mobile as this was a prototype. I executed journeys, prototypes and design specs.
 

Response