L'Oréal- Preference

 Category: Creative Lead/ Producer

The main objective for this project was to increase interest and ultimately drive purchases for L’Oréal Superior Preference. Get at home colorists to chose L’Oreal Superior Preference color over competitors by demonstrating the step by step system that has been carefully curated to deliver salon quality color at home. Say goodbye to pricey and time-consuming salon visits - vibrant, luminous hair with multidimensional tones is at your finger tips!