Objective

The objective of this brief was to showcase their new summer 'Cactus' collection, and highlight its art, warmth and colour. They were looking for a content hub, but as innovative and creative which encourages people to consider the collection as well allows visitors to engage with the brand in a deeper and more captivating way.

Customer Insights & Ideation

I partnered with the content strategist and one other lead designer to uncover insights and translate concepts into features that address customer behaviours and motivations.

Experience Strategy & Vision

I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelise ideas, gain alignment and drive decision making.

Planning & Scope Definition

I defined the product with my content stratergist. I evangelised customer goals and balanced business goals. I prioritised and negotiated features for launch and beyond.