Objective

To create a socially-led, digital first content solution that positions Qatar Airways as an enabler to travel across the globe, wherever one may wish to travel.

KPI's

Main objective is driving users through to the Qatar Airways site and booking flights.
They want to showcase the wide range of destinations they fly &  their key messaging is around enjoying the journey in full.

Content

Up to 60 pieces of content - mix of articles and video 

Oversight & Coordination

I designed across and collaborated with a PM and a content strategist to translate product features for each platform context.

Design Execution & Validation

I designed only on iOS mobile as this was a prototype. I executed journeys, prototypes and design specs.
Interactive element was included within the design at later stage via Quiz format. 

Response