What I Believe

Design is a business tool. It’s not just about visuals—it’s about clarity, intent, and impact.
Strategy and empathy go hand in hand. Great creative starts by understanding people.
Creative leadership is about trust. I build teams where ideas can grow, and people can thrive.

Design should make people feel seen—and strategy should make them stay.
— Barsha

Creative thinker.
Strategic doer.
Design leader.

Hi, I’m Barsha —currently leading marketing design strategy at Pronet Gaming. With over a decade of experience, I’ve built a career that bridges bold creativity with commercial strategy.

My journey spans both in-house and agency roles—from directing AR/VR campaigns to managing multimillion-dollar event collateral, to launching brand transformations that directly impact revenue.

I thrive at the intersection of design, technology, and storytelling—bringing teams together to deliver work that not only looks great but moves the business forward.

 

What am I doing when I am not working